Privacy Policy
Last updated: February 28, 2026
Apex Resource Management Solutions Ltd. ("we," "us," or "our") operates the website firehazarddata.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.
1. Information We Collect
Information You Provide Directly
We may collect personal information that you voluntarily provide when you:
- Submit a contact or demo request form
- Subscribe to our mailing list or newsletter
- Communicate with us by email
This may include your name, email address, company name, job title, and any message you include.
Information Collected Automatically
When you visit our Site, certain information is collected automatically through cookies and similar tracking technologies, including:
- IP address and approximate geographic location
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring URLs and exit pages
- Date and time of your visit
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and fulfill demo requests
- Send you marketing communications and product updates (where you have consented)
- Analyze website traffic and user behaviour to improve our Site
- Measure the effectiveness of our marketing campaigns
- Comply with legal obligations
3. Third-Party Services
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to analyze how visitors use our Site. Google Analytics uses cookies to collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use this information to improve our Site.
Google Analytics collects only the IP address assigned to you on the date you visit the Site, not your name or other identifying information. We do not combine the information collected through Google Analytics with personally identifiable information.
Google's ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits by disabling cookies in your browser, or by installing the Google Analytics Opt-out Browser Add-on.
ActiveCampaign
We use ActiveCampaign, a marketing automation and email marketing platform provided by ActiveCampaign, LLC, to manage our contact forms, mailing list, and email communications. When you submit a form on our Site, your information is transmitted to and stored by ActiveCampaign.
ActiveCampaign may use cookies and tracking pixels in our emails to measure email open rates and link clicks, helping us understand how our communications are received. For more information, please review the ActiveCampaign Privacy Policy.
By submitting a form on our Site, you consent to your information being processed by ActiveCampaign in accordance with their privacy policy.
4. Cookies
Our Site uses cookies — small text files placed on your device — to enhance your experience and collect analytics data. Cookies used on this Site include:
- Analytics cookies (Google Analytics): Used to collect aggregated, anonymized data about how visitors use the Site.
- Marketing cookies (ActiveCampaign): Used to track form submissions and email engagement.
Most web browsers are set to accept cookies by default. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of the Site may not function properly.
5. Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Analytics data collected via Google Analytics is retained in accordance with Google's data retention settings, which we have configured to 14 months.
6. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
- Service providers: We share information with third-party service providers (such as Google and ActiveCampaign) that help us operate our Site and conduct our business, subject to confidentiality obligations.
- Legal requirements: We may disclose your information if required to do so by law or in response to valid legal process.
- Business transfers: If Apex Resource Management Solutions Ltd. is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to certain exceptions.
- Opt-out of marketing: Unsubscribe from our marketing emails at any time using the unsubscribe link included in each email.
- Do Not Track: Some browsers include a "Do Not Track" feature. Our Site does not currently respond to Do Not Track signals.
To exercise any of these rights, please contact us at info@apexrms.com.
8. International Data Transfers
Apex Resource Management Solutions Ltd. is headquartered in Canada. Your information may be transferred to and processed in countries other than the country in which you reside, including the United States, where our third-party service providers operate. These countries may have data protection laws that differ from those in your country.
9. Children's Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.
10. Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
11. Links to Other Websites
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Apex Resource Management Solutions Ltd.Email: info@apexrms.com
Website: apexrms.com